The assignment was to invent a “potion” and then design packaging that personifies the potion’s effects.

Final render front with open case
Final render front

How might we design packaging that personifies the effects of a strength potion?

What are some elements of design that represent strength?

I then asked myself:

Bold and Solid Shapes
powerful Imagery
Negative Space
Angular Lines
Material Selection
Minimalism
Thick Lines and Strokes
Symmetry
Contrast
bold and heavy Typography
Symbolism
Size and Scale
Repetition
Layers and Depth
Dark and Rich Colors
Texture

Process

bottle doodle practice
bottle doodle 1
bottle doodle 2
bottle doodle 3
bottle doodle 4 
Potion ideation
Potion ideas 1 & 2 with sustainability focus
Potion 3 inspired by children's building blocks, intelligence potion
Potions 4 & 5, strength potion, a pill in stone, and a magic jumping bean potion made of stacked bean-shaped bottles.

Strength Potion

A capsule full of ingredients that would give the user super strength abilities. The capsule sits within a piece of stone.

Packaging ideation
Packaging 1 & 2, origami-inspired
Packaging 3 & 4, one box, one also origami-inspired
Packaging 5a & 5b, iterations of a stone block packing

Origami + Stone Dual Packaging

My goal was to embody as many of the elements of design that I brainstormed above in my design, focusing on geometry, minimalism, and symmetry.

Branding
Option 1

I liked the connectedness and boldness of the font but the A-W combo gets confusing. Although, I knew I could do better.

Option 2

Even though I didn’t go with this one, I still thought it represented strength the best, but I felt it was too masculine and military; almost expected.

The cohesion of the entire masthead is what drew me to this design. Even though the curves go against the original principles, it was a nice contrast with the packaging itself and that the boldness was enough to communicate strength.

Option 3 
Final Drawings
Final drawing of dimensions and how to open the packaging.
Final perspective drawing. 
Modeled in Fusion then brought to Adobe Dimension for rendering.
Front with open block.
Compressed outer packaging.
Close-up of pill in stone.
Close up of quote on bottom of packaging.
Final front render.
Top of stone packaging with logo.
Featuring how each package would fit together to maximize shipping space.
Top of paper packaging with logo.
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